Eulenapotheke branding

Compassionate, Innovative Visual Identity

Scope

Art Direction, Design, Illustration, Website Design

The client

Eulenapotheke (Owl pharmacy) is a Swiss forward-thinking healthcare company dedicated to revolutionising patient care through advanced technology and personalised services.

The project

The company aimed for a comprehensive branding strategy that would reflect its innovative spirit, dedication to enhancing both local and remote healthcare services, and its empathetic nature in building personal connections with clients. It outlined a wishlist encompassing a cohesive visual identity, including logo design, color scheme, typography, and a brand mascot.

The result

The visual identity of Eulenapotheke combines modernity with approachability. Its design elements aim to distinguish the brand from traditional healthcare providers, positioning it as a leader in innovation and patient care while reinforcing its commitment to advancing healthcare through technology and personalised services.

The colour scheme was selected to evoke trust, professionalism, and innovation. The primary colours are:

Eulenapotheke Mint: Represents health, growth, and nurturing.
Eulenapotheke Burgundy: Symbolises dependability, professionalism, and innovation.
White: Conveys simplicity and cleanliness, providing a neutral backdrop.

These colours were chosen to work harmoniously together, ensuring the brand is recognisable and consistent across all mediums.

The brand mascot was designed to personify the brand values and engage with the audience on a more personal level.