APODOC HARDBRUCKE
re-BRANDING
Bespoke illustrative Re-Branding
Scope
Art Direction, Design, Illustration, Animation
The project
Apodoc stands at the crossroads of convenience in Zurich, Switzerland, offering a unique blend of pharmacy services, a doctor’s office, and a café. I collaborated closely with the owner, engaging in workshops to reshape the brand and bring her vision to life.
The client
Apodoc’s branding was very close to the owner’s heart, who sought to transcend conventional branding norms. Her vision was to infuse it with the genuine essence and culture of Apodoc and its services—a vibrant, lively brand designed to engage with its audience on a extremely personal level.
The result
The outcome of this marketing strategy was the creation of brand mascots, a distinct illustration approach, and lively animation that enhanced Apodoc’s marketing materials, communicating the brand’s services and personality through the power of storytelling
tHE difference
Before
After
Brand Pomotional video
Social Media Content
Print & Digital Marketing
In Store Signage
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