heroic healthcare
Compassionate, Innovative Visual Identity
Scope
Art Direction, Design, Illustration, Animation
The client
A popup Swiss healthcare company, dieApothekerinne (The Pharmacists), specialising in mobile COVID testing during the pandemic, sought a unique, playful brand identity that appealed to a diverse market while retaining its reputation for quality and reliability.
The project
The company faced the challenge of standing out in a competitive market saturated with traditional healthcare brands. They needed a fresh approach to capture attention and resonate with end consumers.
Strategy
The brand strategy centered around the concept of transformation and empowerment, using superheroes as a metaphor for the company’s commitment to innovation, strength, and reliability in healthcare solutions. The brand owners, who embodied the company’s values, were depicted as comic book superheroes.
The result
more projects
© All Rights Reserved.