innovative ux
aniamtion

Enhanced User Engagement

Scope

Creative Direction, Art Direction, Design, Animation

The project

The client’s goal was to create an engaging and innovative corporate website that effectively showcases the unity and diversity of their brands. They aimed to highlight the interconnectedness of their subsidiaries through a visually captivating medium while exploring the essence of the enterprise.

The Concept

The winning concept revolved around creating particle animations where each particle represents a part of the whole enterprise. As users scroll, these particles move to form different logos, symbolising the transition and connection between the various companies under the enterprise.

The result

A truly unique experience.

This animated concept not only achieved the project objectives but also set a new standard for interactive corporate website design. By combining creativity with cutting-edge technology, the project successfully showcased the unity and diversity of the conglomerate, leaving a lasting impression on users and stakeholders alike.