JCDecaux creative filler

creative content for an innovative platform at Singapore airport.

Scope

Creative Direction, Art Direction, Design, Animation

The project

JCDecaux Singapore unveiled new kinetic digital media advertising towers at Changi Airport, which it claims are a first of their kind for airports.

To accompany the towers JCDecaux commissioned a creative production to seamlessly interlace with client content, showcasing the innovative potential of these towers as a dynamic and creative platform.

The result

The tower extends a warm welcome to arriving travelers by gracefully unfurling to unveil its intricate inner workings, seamlessly integrating impressions of the city. These mesmerizing mechanics not only mirror a geographical clock but also intricately capture the essence of the airport’s functionality, encapsulating the unique journey just undertaken by its audience.