DIGITAL TOWERS CREATIVE PRODUCTION – WELCOME TO SINGAPORE
Client: jcdecaux / 3MGTG
CREATIVE DIRECTION & ART DIRECTION: GEORGIA BLACK
3D animation / COMPOSITING: Georgia Black
Creative content produced for the kinetic billboard installed at Singapore airport. The tower welcomes incoming travels by opening up and revealing its inner mechanics which incorporate impressions of the city. The mechanics also resemble a geographical clock which reflects the functionality of the airport and the journey its audience just undertook.